Mario Sgarrella

Mario is the founder of unpluggo.ch, digital liberator, trainer and keynote speaker. For over a decade, he worked in marketing, PR, advertising and lobbying. He regularly used social media to gather vast amounts of data on the “engagement” of target audiences in order to re-target them with intrusive messages. And in his free time, he was addicted to social media. Then his son Luca was born. It was a wake-up call: the “net” discovers that you’ve become a father and bombards you with all kinds of baby products, ads and suggestions. Too much was too much. He cancelled all his social media accounts and took control of my smartphone notifications, emails and instant messages. And he started unpluggo: Switzerland’s first digital wellness centre.